Using Voice Over Internet Protocol (VOIP) devices and servers, Bitnetix provides small businesses and non-profits with communication systems that incorporate PBX telephone systems, desktop phones, mobile phone apps, computer-based software phones, cloud-based hosted systems, and intelligent call routing that lets them decide what is the best way for their customers to communicate with them and for them to communicate with their customers.

Eric Loyd, the founder and CEO of Bitnetix, has over 25 years in Information Technology, Telecommunications, Consulting, and Leadership roles. Prior to founding Bitnetix, he attended the Rochester Institute of Technology for microelectronic engineering, and then worked for RIT as the manager of the campus computing systems. He subsequently worked for Eastman Kodak, Frontier Communications, and Global Crossing, which set the stage for him to develop Bitnteix’s VOIP platform.

Through his vision and guidance, Bitnetix was accepted into the fast-track of the SBA’s Small Business Teaming Pilot Program; completed the Rochester Regional Business Plan competition, graduated from The Entrepreneur Network of New York (TEN), and was a finalist for the Digital Rochester GREAT Awards in Communication Technology. Mr. Loyd is a local and national speaker, a mentor for Digital Rochester, and is very privileged to have Bitnetix chosen to be part of High Tech Rochester’s technology incubator program at the Lennox Tech Enterprise Center. He was recently invited to join a panel of CEOs for a luncheon discussion with New York Lt. Governor Robert Duffy on how New York government can help small businesses succeed in New York State.

MO: Can you elaborate on why making small businesses look bigger than they actually are can be a good marketing strategy?