Hillary Berman believes that to succeed in small business, a good idea and an entrepreneurial spirit are just the beginning.
Working in and for small businesses and start-ups over the course of her career, Hillary noticed a common theme – while small business owners are incredibly passionate and knowledgeable about their businesses, they’re not marketers. Yet in small business, everyone needs to be both a marketer and in sales. She and her team at Popcorn & Ice Cream help. In just two years, they’ve worked with more than two dozen clients to better engage with customers, raise their profiles and grow their revenues.
Popcorn & Ice Cream leverages a network of talented marketing professionals under Hillary Berman’s guidance. Hillary brings experience working in and for businesses of varying size to her small business clients. Cutting her teeth on Madison Avenue, Hillary got her first taste of small business at a dot.com reminiscent of Facebook, but sadly before its time. Upon moving back to Washington, DC, Hillary worked for a start-up technology company before turning back to the agency world where she supported both FORTUNE 500 and small businesses alike. Prior to launching Popcorn & Ice Cream, Hillary worked with her husband to build and grow a financial services business.
MO: What inspired you to launch Popcorn & Ice Cream instead of working for an established firm?