The beginning of 2009, Brandt Page brought to market a business that people actually needed and wanted: a way to get more leads and sales opportunities and Launch Leads was born. He bootstrapped from day one working from his living room. Even with five employees they were still in his house: two people on the couch, one at the kitchen table, another on his card table and he found himself with a cheap Ikea desk. He didn’t buy expensive business cards or spend money on a website or a cool car — he focused his time, energy, and money on growing the business. He also did not take a single paycheck for 14 months. Yes, that sounds crazy, but that is just what a bootstrapping entrepreneur does.

Launch Leads, fills its clients’ sales pipelines with qualified leads and scheduled sales appointments. Launch generates targeted lead lists, qualifies each lead, and schedules sales opportunities on behalf of its clients. Basically, Launch does all of the heavy lifting of cold calling, prospecting, and lead qualification, so their clients can focus on closing more sales. Launch primarily works with companies in the software/technology space and gets paid on a “pay for performance” basis, (pay per appointment) so the risk is on them, not you.

Besides the outbound calling approach to B2B lead generation, Launch also provides immediate lead response and qualification to companies who are receiving 100 or more inbound leads per month. Simply put, as soon as someone inputs their data into the form on your site, Launch responds on your behalf within minutes, typically catching that person still in front of their computer and on your site. Launch then asks them some key qualifying questions and schedules an appointment for your company, if and only if that lead meets the criteria you and your company are looking for.

MO: How did you manage to stay motivated and inspired while working with 5 employees from your living room?