Dimple Thakkar began her career at a social media agency in New York as the Executive Director of Promotions. During Dimple’s time at the agency, she supervised social media marketing campaigns for top brands, influential Web 2.0 companies such as Photobucket, meebo, NING and over 50 artists including Kanye West, 50 Cent, Justin Timberlake, and Britney Spears. Additionally, Dimple worked in the talent management division within the same company as the Vice-President of New Media and Online Marketing, serving on the management team for a Grammy-nominated and global touring artist, as well as other Billboard charting rock and pop artists.
Currently, Dimple owns and operates SYNHERGY MARKETING which offers all types of online marketing and consulting with a focus in social media. Within their first year of establishment, SYNHERGY MARKETING was nominated top social media agency of 2009 on Mashable.com, one of the world’s largest blogging and news websites.
MO: What inspired you to launch SYNHERGY instead of working for an established marketing firm?