Tag Archives: EquineMax

Terrell Miller Company: Rancho Media, LLC RanchoMedia.com Blog: Keeping it Rural KeepingItRural.com Software: EquineMax EquineMax.com Terrell Miller – Rancho Media One of my favorite things about talking and networking with other entrepreneurs is learning about the almost endless opportunities that exist for niche businesses. I constantly find myself shaking my head and grinning “wow, I had no idea there was a business niche for that.” I met Terrell Miller on an online forum for domain name investors and have been impressed with his understanding of domains, search engine optimization, and other aspects of doing business online. It was later that I discovered Terrell was actually a successful business owner providing software solutions to help folks manage their animals… e.g., cattle and horses. MO: Terrell, you seem to have combined two passions: software development and love for animals. Which came first and how has the blend of passions helped build your business? Terrell Miller: My wife (Penny) and I were approaching graduation from Texas A&M University in 1999, her with a degree in Agriculture Leadership and me with a degree in Business/Information Systems. I had job offers in the large cities while her experience was in rural areas. Finding a location that would offer each of us satisfying career paths was difficult. We decided that since we couldn’t find our dream job we would have to create it. Terrell and Penny Miller Rancho Media Our first product was a software application for cattle ranchers to manage their beef cattle, based on a program we created in college. We later added software for Texas Longhorn cattle and horses. The income from the software businesses has funded our expansion into websites and domain names.