John Nickel oversees experiential operations including project management and all in-house production services at Switch. His formative years track back to being a lighting designer, meeting and events producer for dozens of major corporations. John boasts 35+ years of experience in almost every phase of creative development, production, production management and operations. John is an active St. Louis philanthropist and believes in giving back to his local community including committee positions for Arts & Education, Christmas in St. Louis, Variety the Children’s Charity, Junior Achievement, Webster University, Girl Scouts of Eastern Missouri, amongst others.

Switch is an independently-held, experiential marketing agency working with companies and brands who share a belief in the power of engagement to drive behavior-changing results. Switch specializes in brand and sponsorship activation programs, field marketing, digital media, consumer and corporate events.

Gus: What are some ways that you help your clients liberate their brand from the chains of mass media (television, radio, and print), and help them make person to person contact with their target audience?