John Lim is a consummate entrepreneur with a proven track record, who has built and sustained a successful 15-year professional career in mobile telecommunications and marketing strategies. He founded multiple companies, including On Site Marketing, Mobile Card Cast and most recently, Life in Mobile, all of which have been successful in capitalizing on the power of mobile. John’s knowledge and accomplishments have been covered by the Mobile Marketing Association, featured in the Michael Becker book, Marketing for Dummies, and discussed in a chapter of Allan Dalton’s best-selling book, Leveraging Your Links. He has spoken at events both domestically and internationally, providing expertise on how to monetize mobile. All of John’s endeavors have solidified his position as a true visionary in the mobile space.
Life in Mobile is a global mobile monetization agency headquartered in New York. They specialize in the strategic development and implementation of mobile technology in order to monetize their clients’ initiatives. Their patent-pending Dynamic Intelligent Profiling™ technology changes the way consumers interact with your brand as it allows you to tailor the consumer journey based on real-world conditions affecting the consumer, such as time and weather, as well as past user behavior.
MO: What does it feel like to be called a “visionary in the mobile space?” Can you recall the first time that you realized that your perception and understanding of the mobile space was different than your peers?
