Last year, one of our customers struggling with diabetes was unhappy with the natural remedies she’d bought from us. I exchanged a few emails with her before I lost my patience and told her it seemed like she didn’t appreciate the work we had put into creating our products. A day later, Joyce became a personal friend and a faithful customer.
Mobile devices may be getting smaller, but the opportunities to search are growing thanks to better devices and the availability of better data coverage. Based on reports from Morgan Stanley analysts, the mobile Web will be bigger than desktop Internet by 2015. To stay on point with the current rate of change, here are some ways to optimize your website for mobile search.
Over one-third of all Americans today are minorities and the numbers of people from diverse cultures are growing so rapidly that the U.S. Census Bureau expects this group to be half of the population by 2050. This is a huge market for retailers and business-to-business sellers across the country – if you know how to meet the unique needs of Hispanics, African Americans, Asians, Middle Easterners and others.
Blogs arrived with the opening of the 21st Century–a long time in internet years. Though some call them antiquated, blogs and blogging endure. Blogging continues adding value to a small business. Consider these five advantages that come with a blog post each week.
written by MO.com Subject Matter Resource Alan Guinn
With the advent of the Internet and its ability to access information more readily and with more specificity than ever before—and now with the establishment of–and access to, social media– those pesky facts which often were left out of the public eye are now being made “public knowledge” at a speed that only could be imagined five years ago.
written by MO.com Subject Matter Resource Kris Duggan
Gamification has gone from an unknown idea to a well-established and sustainable business strategy, chosen by top analysts and business executives as a key technique to measure and influence user behavior. According to Constellation Research, more than 50 percent of all social business initiatives will include an enterprise gamification component by 2013.
written by MO.com Subject Matter Resource David Howard
When the Allies stormed Fortress Europe in June, 1944, the battle plans called for the invaders to turn West, towards Brittany, to secure the rear as well as ports and harbors vital to supplying the incredible war appetite of such a massive force. It soon became clear that, as British General Bernard Montgomery put it at the time, “the main business lies to the east,” and the focus shifted to pushing westward, towards Nazi Germany. Clearing Brittany became an effort of secondary importance. In accordance with conventional military wisdom, the battle plans were thrown out the window almost as soon as the first shot was fired. Nonetheless, those initial battle plans were necessary. The same is true for startups.
We all have the opportunity to transform our business from ordinary to extraordinary. At first glance, the difference in these two words seems merely to be the word “extra.” Yet, offering extra products and services in our business does not necessarily make us extraordinary, as more is not always better.
Search Engine Optimization (SEO) is one of the trickiest marketing tactics around. One reason is Google, Yahoo! and Bing’s insistence on keeping their search algorthyms a secret. The other is they constantly change those same algorthyms. So you understand, those changes are for the users benefit and so we applaud their desire to continuously improve the experience, but those changes make it increasingly challenging for marketers to use search to get more leads for our businesses.