written by MO.com Subject Matter Resource Dave Lavinsky
Most entrepreneurs know that if they need funding they also need a business plan. Like a prospective employee needs a resume, every entrepreneur needs a business plan to present to funding sources.
Similarly to a resume, the paper alone won’t cause the reviewer (employer or investor) to say “yes.” Rather, initially the documents serve mostly as a screening mechanism. Specifically, they allow those reviewing the document to make a decision as to whether or not they should invest one of their precious resources in the candidate. And that precious resource is not their money, but their time.
That is, the initial goal of both a resume and a business plan is to convince the reader to take the interview or meeting. In the case of raising funding, you want the investor or lender to schedule a face-to-face meeting. Regardless of how good your business plan is, rarely if ever will they fund you without meeting you first.
Later in the process, after agreeing with the premise of your venture and that you and your team can execute on it, the investor will do a more comprehensive assessment of your business plan as part of their due diligence process.
Now that you know how your business plan will be used, here are some ways to improve it: