Erika Napoletano holds no fancy titles and is an expert at nothing except screwing up royally and learning from her mistakes.
As the person behind the RedheadWriting online persona, Erika’s been hailed by Forbes as a “spinless spin doctor” for her BS-free perspectives on business, marketing, branding, and life in general. She’s a twice-published author, including The Power of Unpopular (Wiley 2012), a columnist for both Entrepreneur Magazine and American Express OPEN Forum, and speaks at conferences across the U.S. on the inherent power of truth in business… or as she refers to it, the power of unpopularity. A recent speaker at TEDx Boulder – the world’s largest independently organized TED event – she’s a gal who’s come to be quite comfortable living in her “unpopular” skin . She lives in Boulder, Colorado and is the Head Redhead at RHW Media, her branding and business strategy consulting firm that helps businesses get UNstuck and over those annoying problems that keep them from being awesome.
MO: What are the most common issues you see plaguing people or businesses that keep them from being awesome?