written by MO.com Subject Matter Resource Luke Jones
As the speaker appears on the stage, the audience quiets down. There is a very brief moment of silence as the audience waits for the speaker to utter the first words.
What follows is absolutely crucial.
The speaker has his moment, his initial phrase, to establish credibility and his favor with his viewers. It is at this precise moment, when the audience is lingering, that the speaker must act.
He must do or say something that will guarantee an active awareness. He must tread carefully, or he can lose the audience and be left to pick up the pieces.
He must be prepared. He must master his confidence. He must fuse information with passion to enrich his audience with a unique message.