Diva by Cindy hair products was founded in 2007. Cindy Tawiah , had a deep desire to create a hair product which would help stop hair shedding and breakage after 4 years of operating a Shades of U Hair Salon ( a full service salon), the product was launched.
Cindy had experienced tremendous turnover and questioned the direction of her business. A friend asked Cindy the reason why she had started a business in the beauty business to begin with. That’s when she recalled being taught to make nail polish and lipstick at the age of 16 and always having a deep desire to pursue her passion.
MO: Can you recall your “aha moment” of deciding to launch your business or was it more of a gradual realization?